The title is a nice pun on the memory bird (Bubblehead) and the crooks which find him nearly irresistable. Once loaded with the formula for "Supertrooper Juice", Bubblehead becomes the hottest piece of loot in the galaxy. Once word spreads, the wiser crooks (Macross, for one) want nothing to do with him- but everyone else wants a piece of him and the chaos that follows in his wake is poetic justice on the crooks who are chasing him.
And for the eventual "lucky winner"- the Queen of the Crown, who finds out the real quality of Bubblehead's bubbled memories- the payback comes when she sees what it really produces. One of the more amusing parts is watching her screaming at everyone what to do, reversing herself two or three times, and finally settling on yelling "Idiots!" several times at everyone and everything.