Joe Zee works with style icon and fashion designer, Nicole Richie, to launch her new collection for QVC. With plans to premiere it during New York Fashion Week, Richie's reputation and QVC's major investment are both on the line.
Joe Zee works with LA based fashion designer, Ina Soltani, to bring her line from celebrity heights to everyday appeal. He challenges her to make a look for Ashley Madekwe's character on Revenge and to sell a capsule collection to Shopbop.
Domino Dollhouse is on a mission to bring sexy fashion to plus-size women, but Joe will need to push them to the limit in order to save the line. He challenges them to design a dress for Octavia Spencer and a capsule collection for Lane Bryant.
Joe Zee pushes feisty designer Brooke Rodd to transform her line from the California beach to bi-coastal chic. But when he has her design a look for Whitney Port and a capsule collection for Zappos, will she take his advice or take her chances?
Former Project Runway runner-up, Korto Momolu, needs more than raw talent to build a real business. Joe wants her to pare back her overdone designs and rebuild her team to design a dress for Mary J. Blige and show a collection to Neiman Marcus.
"Joe Zee works with whimsical fashion label, Electric Love Light, to try turning their looney designs into a viable collection for Anthropologie. They’ll also design an outfit for indie star, Zoe Kazan, and pitch their story to the Associated Press.
"Joe Zee challenges unfocused designer Prajje Jean-Baptiste to save his line. He must create looks for Good Morning America anchors Lara Spencer and Josh Elliot, win over US Weekly\'s Fashion Director, and try to sell a collection to Bloomingdales.
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