American Entrepreneurs

Season 1 Episode 1

Ben & Jerry

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Ben & Jerry
Ben Cohen and Jerry Greenfield have helped to revolutionize the business world. Known for the ice cream company they started in Burlington, Vermont that grew into a corporate behemoth, Ben and Jerry's names have become synonymous with socially responsible business. They have proven that business and social activism aren't mutually exclusive. And they are out to spread the message. It all began in 1978 when the childhood friends decided to go into business together. Armed with a $5 ice cream making degree from Penn State and $8000, they opened Ben and Jerry's Ice Cream in a renovated gas station in downtown Burlington. As children of the sixties, they vowed their company would not exploit the community, its employees or the environment. Ben and Jerry wanted their company to be profitable and socially responsible. Today, Ben and Jerry's Homemade Inc. is a multi-million dollar company and its products are sold in scoop shops and grocery stores around the world. Ben and Jerry's also gives a guaranteed minimum of $1.1 million to good causes each year. Ben and Jerry's is proof that that a company can earn healthy profits as well as earn the respect of their customers.moreless

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