American Entrepreneurs

Season 1 Episode 6

Milton Hershey: Chocolate King

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Milton Hershey: Chocolate King
The story of Milton Hershey and his empire built on chocolate is in many ways the most fascinating of the late 18th Century business dynasty sagas. The years of his life, 1857 to 1945, overlapped the careers of industrialists like John D. Rockefeller, J.P. Morgan, and Andrew Carnegie, the ruthless, swash-buckling robber barons. Like them, Hershey came out of uneducated poverty, failing many times before he built a dynasty that had his name spoken throughout the world by billions. But there, the similarity ends shockingly. Milton Hershey was the very antithesis of a robber baron. While his fellow industrialists were laying a whole working class and financial system to waste with their rapacious commercial advance, Hershey determined against all odds to create his own Shangri-La, a chocolate kingdom where everyone prospered and the ruler and the ruled lived in peace and harmony. Incredibly, he succeeded.moreless
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