Boston Mayor Thomas Menino confirmed today that Turner Broadcasting has agreed to pay the city of Boston at least some of the $1 million in expenses it incurred as a result of a citywide panic inadvertently instigated by the network this week.
Wednesday, Boston police shut down streets, deployed bomb squads, and remained on high alert after 10 blinking devices were discovered throughout the city. The devices were later discovered to be part of a street marketing campaign to promote the Cartoon Network show Aqua Teen Hunger Force.
Turner immediately apologized for the misunderstanding and informed law enforcement officials where the remaining devices were located in those cities. The other cities where the campaign took place--San Francisco, Chicago, New York, Seattle, Philadelphia, Atlanta, Portland, Oregon, and Austin, Texas--reported no panic at the sight of the blinking characters, which were posed ...Read more
Turner Broadcasting is apologizing today after a viral street marketing campaign sent Boston to its highest level of alert.
The city shut down major bridges and roads after suspicious packages were found under a bridge and scattered throughout the city, each one triggering an emergency response from a different agency--police, federal agents, and the US Coast guard. Bomb squads were deployed and the areas were cordoned off.
Late Wednesday, Turner Broadcasting released a statement explaining the mysterious packages were part of a street marketing campaign for the Adult Swim cartoon Aqua Teen Hunger Force. The icons had been in place in 10 major US cities for weeks.
"The 'packages' in question are magnetic lights that pose no danger," Turner Broadcasting said in statement. "We regret that they were mistakenly thought to pose any danger."
The city of Boston is not ...Read more
The city of Boston will receive $2 million from Turner Broadcasting as a result of last week's mistaken bomb scare that sent the city into a high state of alert.
The incident occurred Wednesday, January 31, when 10 blinking devices resembling Lite-Brite toys were discovered around the city of Boston and its suburbs. Police closed down streets and waterways and deployed bomb squads before discovering that the devices were part of a guerrilla marketing campaign for the cartoon Network show Aqua Teen Hunger Force.
Turner and ad agency Interference will give $1 million to reimburse federal, state, and local agencies for the cost of emergency response, and another $1 million as part of a goodwill package to be divided among the agencies and to be used for training, equipment, and other overhead costs.
"It is our hope that these funds will ...Read more
Jim Samples, executive vice president and general manager of Cartoon Network, has resigned following a marketing prank that sent the city of Boston to high alert last week. Samples has been at Turner Broadcasting, which owns Cartoon, for 13 years.
"I deeply regret the negative publicity and expense caused to our company as a result of this campaign," Samples wrote in a memo. "It's my hope that my decision allows us to put this chapter behind us and get back to our mission of delivering unrivaled original animated entertainment for consumers of all ages."
On January 31, the city of Boston went to a state of high alert after blinking devices were discovered under bridges and in public areas. The devices turned out to be part of a guerilla marketing campaign for the upcoming animated film of Cartoon Network ...Read more
$2 million doesn't go as far as it used to.
The extra publicity surrounding Aqua Teen Hunger Force, which is costing Turner Broadcasting a cool $2 million, didn't change the ratings for the show much. In its first post-bomb scare airing, the show averaged 386,000 viewers last week among 18-to-24-year-old viewers, up 6,000 viewers from the week before, according to Nielsen Media Research.
Last week, the city of Boston went into high alert when blinking electronic devices were discovered around the city. Hours later, it was learned the devices were part of a guerilla marketing campaign to promote Aqua Teen.
Monday, Turner Broadcasting and the ad agency Interference are paying $2 million to Boston to help the city recover the costs associated with the alarm.
"It is our hope that these funds will cover not only ...Read more
A Republican member of the Federal Communications Commission wants celery and carrots to get equal TV time with doughnuts and candy bars as a way to combat the childhood obesity epidemic.
Commissioner Deborah Tate on Wednesday told the first meeting of a Senate-FCC industry task force examining the problem that her wish list of policy changes would include balancing the dietary habits actors project during shows and the advertisements that pay for them.
"There should be the same number of ads for healthy foods as for unhealthy foods," Tate told the task force in opening remarks in the Senate Caucus Room. "The storyline should include healthful messages and activities. ... There should be a balance."
Since Tate first came onto the commission, she has expressed an interest in trying to induce the media into policies that help rein in Americans' desire for fatty foods. The task force, which includes FCC chairman ...Read more
If you think you're a wacky enough cut-up to be on TV, get theeself to a Six Flags near you. Cartoon Network is teaming with the amusement park chain to ask, "Are You A Cartoon Network Kid?"
Cartoon Network cameras will pitch a tent at selected Six Flags amusement parks across the US this spring. Once there, they will conduct auditions to find kids who "embody the network's motto--fun, funny, and fearless."
Inside the area of each park, the network will set up an "Are You A Cartoon Network Kid?" staging booth where they will capture 10-60 seconds of young A-material. The kids who make the cut will be featured in original spots that will air on the network during prime time in May.
"This nationwide search is more about finding kids who can laugh like a hyena on helium, balance ...Read more
Cartoon Network unveiled an upcoming slate of video games based on its original programming, in cooperation with Midway Games, the Game Factory, Crave Entertainment, and D3 Publisher of America.
Fans can expect to see titles based on such hits as Foster's Home for Imaginary Friends, Camp Lazlo, The Grim Adventures of Billy & Mandy, Hi Hi Puffy AmiYumi, and Aqua Teen Hunger Force, said Christina Miller, vice president of US consumer products at Cartoon Network Enterprises.
"Gaming is a natural extension of what kids are seeing on air and gives them the ability to interact directly with their Cartoon Network characters," she said.
Miller added that working with several game companies ensured that Cartoon Network had its characters on every platform that had strong market penetration.
Midway is set to release a Grim Adventures game for consoles and handhelds this year that can be played either solo or with friends ...Read more
Aqua Teen Hunger Force follows the adventures of the aptly named Aqua Teen Hunger Force, a group of mystery-solving fast food items. The team consists of Master Shake, whose ego knows no bounds; Frylock, the floating box of fries, is the brains the group and contains the one thing that the rest of the group lacks: common sense. Meatwad is a loving, caring, gentle ball of meat that crawls wherever he goes, who is frequently tortured by Shake.
The Aqua Teens frequent the pool of their neighbor, Carl, who sees them as more of a nuisance than a necessity. Strange happenings abound in their home in South Jersey and sometimes even the Aqua Teens cannot explain the nonsense. In fact, all too often they contribute to the cause in the first place.