I think its that even though its a kids show, arthur really doesnt act like a 9 year old. He acts more like, 12ish. And DW acts like shes a few years older too. This factor makes it a little easier for younger and older kids to watch and I personally grew up with arthur (I've been watching it since it began, so I was probably around 5 years old) Also a lot of the characters are pretty funny, and they throw in a lot of stuff that little kids wouldnt get, like, they just wouldnt make any note of it, but older kids get it and its sort of funny. Like, there was an episode when Arthur and Buster are watching a movie called "Children of the Beans" and thats off of Steven King's movie "children of the corn." So like, a little kid wouldnt understand that because they wouldnt have seen a Steven King movie, but an older kid would probably find it funny they threw that in there.
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