More Pictures As the World Turns first premiered on April 2, 1956, and has been a mainstay on CBS daytime ever since. The premiere family was always the Hughes, and many of the early storylines revolved around their adventures. As times went on, new families joined the scene. As the World Turns is produced by Proctor and Gamble, the same company that produces Guiding Light, the only to have a longer on-air tenure than ATWT. Come 2006, ATWT will celebrate a rare television milestone by celebrating its 50th Anniversary of being on the air.
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