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Syfy (ended 2010)

Sci Fi Channel to be rebranded as Syfy

  • Avatar of 123home123

    123home123

    [1]Mar 16, 2009
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    Nope, it's not a joke. It was reported on Sci Fi Wire, the Sci Fi Channel's official news service. Beginning in June, the channel will be branded as Syfy, with the new tagline of "Imagine Greater".

    They want the channel to be associated with more than just space operas, aliens and spaceships. The channel has been veering more toward reality programming over the last two years, with "Estate of Panic", "Chase", "ECW Wrestling", "Stan Lee's Who Wants to Be a Superhero?" and the revival of "Scare Tactics" in the line-up. And now both "Stargate Atlantis" and "Battlestar Galactica" will be gone after this week. (Those two series will be replaced by "Stargate Universe" and "Caprica", however.)

    I can understand the argument that Sci Fi Channel doesn't work for trademark and marketing purposes because it is also a generic term for a fiction genre so "Sci Fi" just by itself isn't as effective in marketing, just like having "The Drama Channel" would make it difficult to create a distinctive brand. But "Syfy"? People are going to start pronouncing it like /see-fee/ or /siffy/.

    There used to be the sci-fi news site, SyFy Portal, but I just found out that they changed their name to Airlock Alpha at some point. They might have sold the "Syfy" name to NBC Universal.

    The tagline is also problematic. It doesn't sound like proper English. It also sounds awkward, like it's a typo.

    I suppose we'll all get used to it, like the way fans of the old TNN (The National Network, formerly The Nashville Network) got used to Spike TV. (Hard to imagine that the old country music channel became "The Guys' Network".) So this year won't be notable just for the end of BSG. It will also be the rebirth of the Sci Fi Channel. Just thought I'd post this here so people didn't get completely confused in the summer when they started seeing "Syfy" on their TV screens in June. The website will also get a new URL: www.syfy.com. The "Sci Fi Wire" news service will not change its name, however.
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  • Avatar of ebony_kunoichi

    ebony_kunoichi

    [2]Mar 17, 2009
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    Yeah I read that last night. This is stupid. Coudnt they have called it something else like Imagine TV or channel or changed it to SFN or something. I have a feeling that sci fi will be pushed to the way side for more reality junk and more Swamp monster IV or beast of the air 6. i hate those stupid movies.
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  • Avatar of my1sunshine

    my1sunshine

    [3]Mar 17, 2009
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    Sci-Fi needs to give the people who think of these things the bonuses going to AIG execs. THIS is were the really talent and imagination lies.

    Syfy. Too damned brilliant.

    Yawn.

    Edited on 03/17/2009 11:06am
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  • Avatar of Bionetic

    Bionetic

    [4]Mar 21, 2009
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    I agree, I dislike the trademark SyFy too. Maybe it's partially because I'm so attached to the name Sci-Fi Channel. But with a great advertising campaign to sell the re-brand to the public, I think it's possible this new brand might grow on me. I just dislike the idea that they are going to take away Sc-Fi channels status as a predominately sci-fi channel. I really liked the focus. I really don't want to see Sc-Fi channel become like G4 and Spike, unfocused TV that pretty much deals with anything and everything. I prefer the version of the channel that deals with a very specific angle.
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  • Avatar of haldrey

    haldrey

    [5]Mar 21, 2009
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    The can it called whatever they want, it is immaterial. Right now, at least to me, the channel is a one show channel, Sanctuary until Caprica and Stargate Universe proves its worth.
    Edited on 03/21/2009 10:02am
    Edited 2 total times.
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  • Avatar of 123home123

    123home123

    [6]Mar 21, 2009
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    Warehouse 13 looks promising although it may just be a combination of The X-Files (a man and woman FBI team), Eureka (a humorous approach to supernatural stories) and Indiana Jones (the secret vault of mysterious objects like we saw at the end of the first movie in that series). I think Ronald Moore was supposed to work on that series, possibly as a showrunner, but I think he lost interest in it. Or maybe the timing didn't work with the one-year hiatus added to the BSG schedule after Season 3.

    Stargate Universe also looks interesting. With SGU, WH13, Sanctuary and Caprica, at least there should be a few good series on "Syfy" in the near future. I might even start to watch the occasional episode of Eureka again. I liked the first season of that show but I didn't feel like watching the subsequent seasons.

    As long as they don't expand ECW to more than just one night, I can just avoid the channel at that time. I still don't like the reality show programming blocks though. Sometimes I like having the channel on in the background, even if it's one of those cheesy "Sci Fi Original Movies", but the reality shows are distracting to listen to.
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  • Avatar of lordxymor

    lordxymor

    [7]Mar 21, 2009
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    This has to be an early april 1st joke...
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  • Avatar of MajLorne

    MajLorne

    [8]Mar 22, 2009
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    Another lame attempt at trying to distance itself from Science fiction. But with the reality shows and wrestling, it seems like whoever is running Sci-Fi just doesn't feel it is worth keeping this network as is. And really, they need to stop churning out so many lame 'C-D' [some are so bad they aren't even worth B grade] movies like every week. If they need quality movies, air classic ones like Star Wars and such or invest enough money [that would've been like 3-5 movies budget's worth] to make a nice movie/mini series.

    The one thing they better not do is let the rights to the Twilight Zone expire. Every year I look forward for the TZ New Years marathon.
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  • Avatar of macjay33

    macjay33

    [9]Mar 24, 2009
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    Yeah, they cancel Invasion, Battlestar just finished it's run, just another stupid thing to make me overlook this channel. What channel is this again?
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  • Avatar of Gezquester

    Gezquester

    [10]Mar 24, 2009
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    Great and I guess they'll be specialising in Syence Fyction? This is stupid; it will just make me think "These people can't spell."
    Edited on 03/24/2009 7:39pm
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  • Avatar of MetaLuna

    MetaLuna

    [11]Mar 25, 2009
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    Yeah, way to alienate yourself from your fanbase.

    >.
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  • Avatar of MajLorne

    MajLorne

    [12]Mar 26, 2009
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    The remaining few that haven't left yet that is. The more reality shows and ghost hunters stuff, the more they take away from the sci-fi aspect.
    If it meant airing horror shows and movies to keep sci-fi as it is, I would've been all for it. Sadly they already created the Chiller network.
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  • Avatar of tribalchic

    tribalchic

    [13]Mar 31, 2009
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    Well......atleast I will no longer have to worry about what to call my next poodle.

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  • Avatar of westcoastwillam

    westcoastwillam

    [14]Apr 1, 2009
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    Thats stupid
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  • Avatar of Bionetic

    Bionetic

    [15]Apr 2, 2009
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    They should spend less money on those weekly b list movies and more money on quality miniseries they used to air each year. I miss those great mini series like 'Taken' ,'The Lost Room', and 'Tin Man'. Also each had the potential to become a great new series like BSG. Irony is I think SciFi gets it's highest ratings from reality shows like Ghost Hunters and ECW.
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