A great classic show! Being born in the 80s, Bewitched was well before my time, and it is one of the few classic 60s shows that I really like. When Bewitched premiered in 1964, it was a very original approach to a sitcom. It appealed to everyone, not just a specific demographic. Bewitched's premise of a witch marrying a mortal was fascinating and had not been seen in television previously.
From the very beginning, it was clear that Bewitched would be a smash hit with audiences. There are many aspects of Bewitched that made, and still makes, it appealing to audiences. One of the biggest is the shows trademark of Samantha's nose twitch. It was also great because of how Darrin tried to cope with his sudden exposure to the world of magic. Add to that the constant bickering between Darrin and Samantha's mother Endora, which was a classic portrayal of the problems between mother-in-laws and son-in-laws.
One of the main factors that contributed to the great popularity of Bewitched was the performances given by the cast members. Elizabeth Montgomery's performance of Samantha made her one of America's television sweethearts. Agnes Moorehead's portrayal of Endora was equally great, making her one of America's favorite mothers/grandmothers. Dick York's portrayal of Darrin for the first five seasons is usually a fan favorite. When Dick Sargent took over the role in season six, his performance caused the show to drop in ratings and popularity. Add to these the characters of Samantha and Darrin's daughter Tabitha (Erin and Diane Murphy); their neighbor Gladys Kravitz (Alice Pearce and Sandra Gould); Darrin's boss, Larry Tate (David White), and his wife Louise (Irene Vernon and Kasey Rogers); Samantha's Aunt Clara (Marion Lorne); and all of the other recurring characters, you have one of the best shows of the 60s.