It came as no huge shock when this year's Big Brother was revealed to be the least watched series in the show's history (its ratings have been sliding for years), but despite this early indication many may be surprised at the extent of the downturn felt across Channel 4 and its competitors. Unofficial audience figures released this morning report the worst August ratings slump in history for ITV1 and BBC, while Channel 4 attracted its lowest viewing figures in 25 years.
The buzz surrounding its British debut was everywhere; you couldn't turn on your TV, open a paper or visit the hairdressers without catching a mention of the show. Curiosity spread like wildfire, with some considering the social experiment aspect and others pondering which contestants will be the first to get physical on screen. It was arguably one of the most influential reality programmes of its time, but saw its ratings significantly drop before even reaching the half-way point of its decade-long run. So, where did Big Brother go wrong?
Big Brother's eleventh series will be its last, it has been announced. British broadcaster Channel 4 has scrapped the show after this year's series proved a ratings flop.