I remember during BB3 when Up Late began, and it was just Mike sitting on a tiny set, with a single camera, talking to us occasionally but mainly showing us live streaming from the house. It had a very nice, indy-like feel to it. Last year, it was a lot less about the live streaming and a lot more about these stupid money-making games. It really began to bloat our screens. There was more of Mike talking and hyping all their SMS games and a lot less streaming of the house.
I still watch it, because at the end of the day we could at least look forward to getting one good conversation from the housemates uninterrupted by an ad break or Mike reminding us about the brainteasers or auction or whatever. And I know it won't be any different this year. But let's just say it drove me to watch the online streaming a fair bit more.