More kids are enjoying tube time, and it suits the Cartoon Network just fine.
The cable channel has posted year-over-year ratings gains in key kid demos, according to Nielsen Media Research. The animated cable net's ratings for season premieres have grown by double digits. Weekly prime-time ratings have also grown.
Ratings for new episodes of original Cartoon Network shows airing at 7 p.m. between June 5 and July 2 increased 17 percent in the kids 6-11 category. In the tweens 9-14 category, ratings also grew by 13 percent.
In overall weekly prime-time ratings, the network posted gains as well. In the kids 6-11 demo, ratings rose to an average 2.7, an 8 percent increase. In tweens 9-14, ratings jumped 12 percent, to 1.9.
Cartoon Network attributed the success to new episodes of popular favorites ...Read more
Cartoon Network unveiled an upcoming slate of video games based on its original programming, in cooperation with Midway Games, the Game Factory, Crave Entertainment, and D3 Publisher of America.
Fans can expect to see titles based on such hits as Foster's Home for Imaginary Friends, Camp Lazlo, The Grim Adventures of Billy & Mandy, Hi Hi Puffy AmiYumi, and Aqua Teen Hunger Force, said Christina Miller, vice president of US consumer products at Cartoon Network Enterprises.
"Gaming is a natural extension of what kids are seeing on air and gives them the ability to interact directly with their Cartoon Network characters," she said.
Miller added that working with several game companies ensured that Cartoon Network had its characters on every platform that had strong market penetration.
Midway is set to release a Grim Adventures game for consoles and handhelds this year that can be played either solo or with friends ...Read more