The name of the cereal company is Dartland Foods (referring to Caroline and the City writer Dottie Dartland).
Merle: You like Admiral Apple? Get her a puppet!
Richard: She already has one. Me.
Caroline: And if you are real good, maybe you'll turn into a real boy…
This is an allusion to the novel The Adventures of Pinocchio by Carlo Collodi about the wooden puppet Pinocchio, whose greatest wish is to become a real boy.