CBS Eye Commerative

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CBS Eye Commerative

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CBS Eye Commerative, a television show created in 2011, takes a comprehensive look at the history that surrounds the creation of the CBS Corporation's well known eye symbol. Narrated by Charles Osgood, the host of CBS News Sunday Morning, the video encompasses the mathematics and stylization behind the logo's dimensions, and an interview with former CBS Designer Lou Dorfsman lends additional insight into the initial inspiration for the now-familiar design. The television show highlights the evolution of the symbol from its birth in the 1950's via an interview with graphic artist Kurt Weiss who explains the creative process he followed in the creation of the symbol. Spanning the decades, the program also touches upon CBS's former Creative Director William Golden and former President Frank Stanton's involvement in the design project. The video explains both the cultural and economic implications that lay behind each subsequent change while providing the visuals accompanying each modification the symbol underwent.

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