Charlie Brooker's Screenwipe

Season 5 Episode 2

Episode Two

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Aired Wednesday 10:30 PM Nov 25, 2008 on BBC Four
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Episode Summary

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Episode Two
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Charlie looks at advertising using reports from a mysterious insider dishing the dirt on all that is bad in TV advertising. Charlie divulges the altering psychology used to make people buy things and he looks at how the representation of men and women in advertising has changed. Tim Key gives us a poem about adverts.moreless

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  • QUOTES (2)

    • Charlie: The fact is that all men in advertising these days are swaggering blokey cocks.

    • Charlie: While aspirational adverts serve a purpose, i.e. selling you stuff, aspirational programming doesn't. It just feeds the void, the sense of lack, the gulf between them and you. It stokes it up and up and up like a low self-esteem engine until finally where can you turn for a solution... (pointing to a homeless alcoholic who is really an actor) where d'ya think?...The solution being change yourself. Yeah! Toss your wardrobe out, wear the same uniform as the rest of us! Or look how smouldering and happy Nigella is, maybe cookery'll save you. Or saw your face off and get it remade properly! Yeah, maybe that'll help, maybe then you'll fit in! Surely it's a rum state of affairs when TV actively encourages you to hack yourself apart in the name of self-worth! I mean, hacking up a stranger, that I can understand, but this is just sick!

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