Charmed

Season 1 Episode 7

The Fourth Sister

4
Aired Sunday 8:00 PM Nov 18, 1998 on The WB

Trivia

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  • Allusions

    • Phoebe: Got milk?

      Got Milk? is an American advertising campaign encouraging the purchase of cow's milk which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993. The campaign is credited with putting life back into milk sales nationwide after a 20-year slump.

      These ads would typically feature people in various situations involving dry or sticky foods and treats such as peanut butter. The person then finds himself in an uncomfortable situation due to a full mouth and no milk to wash it down. At the end of the commercial the character would look sadly to the camera and boldly displayed would be the words, "Got Milk?".

      The slogan "got milk?" was licensed to the National Milk Processor Board (MilkPEP) in 1998 to use on their celebrity print ads, which included celebrities from the fields of sports, media and entertainment, as well as fictional characters from TV and film such as The Simpsons and Batman, posing in print advertisements sporting a "milk moustache," employing the slogan, "Where's your moustache?"

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