Cliff: Well, at least some of us looked good out there!
Steve: Yeah Cliff, the less of your face showing, the better!
Cliff: Diane, you're bowling?
Sam: Come on. Were you any good?
Diane: Yes. If you whisper a word of this to anyone who matters, I'll find you and I'll kill you.
Carla: Back off buster, or I'll put Vaseline in your finger holes.
Gary: Just try to touch my ball.
Carla: I was talking about your nose.
Carla: I'm telling you when one lousy bar can't produce four decent bowlers, it's time for American to take a long hard look at itself.
Carla: I've got this theory, Sam. You see all those other sports require real athletic ability but with bowling we got the makings of a great team.
Carla: Listen. Listen. Any bowling alley what do you see? A bunch of out of shape, big couch potatoes who do nothin' but sit around and swill beer.
Norm: All right. We're number one.
Diane: (to Gary) Your Momma.
Carla Cliff, what about your wrist injury?
Cliff What wrist injury?
Carla Don't make me hurt you
Sam You know, Tawny wasn't the only one out there looking sexy in bowling shoes
Diane Thank you
Sam No, I was talking about me
[Cliff is showing off his new sunglasses]
Cliff: Italian imports – sixty-five smackeroonies. That's right, notice the, uh, sleek European styling there, the sturdy reinforced frames and the high tech shatterproof reflective lenses that allow me to scope out the dollies without, uh, drawing attention to myself.
Carla: You could walk up to 'em naked with your hair on fire and not draw attention to yourself.
Cliff: How would you know? They only work on women.
Carla: They seem to have given you courage.
Sam: I'm a jock, this is a jock bar, but if we keep losing, all the jocks will say, "Hey, Cheers is for losers, let's go drink over at Gary's".
Diane: Oh, they'll never say that. They'll say [in caveman drawl] "We no like Cheers. We go to Gaaars."
This episode is an almost exact reprise of M*A*S*H episode Sons and Bowlers, with Marines in the Gary's Old Towne Tavern role, and Hot Lips in the Diane Chambers role.
Woody Harrelson would later play another naive country boy and expert bowler Roy Munson whose bowling is sidetracked by a maiming in the Farrelly Brothers film Kingpin. (In Roy's case, he was maimed himself.)
This is the first appearance of Gary, the owner of Cheers rival, Gary's Old Town Tavern. Played here and in a couple of other episodes by Joel Polis, Gary would later be played by Robert Desiderio.
Sam: They were like the '27 Yankees.
Sam is referring to arguably the best baseball team in history, the 1927 New York Yankees, which featured "Murderer's Row" (including Babe Ruth and Lou Gehrig.)
Diane: Sounds like there is no joy in Mudville...
Diane is referencing the famous baseball poem "Casey at the Bat."
Title: From Beer to Eternity
A reference to the famous 1953 Deborah Kerr/Burt Lancaster film From Here to Eternity.