The reasoning was that:
The networks were reluctant to make a fanfare of this miraculous picture-on-tape invention is that they have made the "live" element a big talking point for a network's very existence.
If all shows are to be put on tape, the copies can be bicycled around the country to the various stations like film. So who needs a network then? There are other complications, too-as-for example which craft unions have jurisdiction over something that is neither "live" or on film? What I'm waiting for is an automatic home TV tape recorder which will record the shows, and which I can play later at my own convenient time.
CBS officials casually dismissed this TV "first" by saying that it was all done for the convenience of the actors so that they did not have to rehearse on Christmas Day. Instead of making it a monumental occasion as a "TELEVISION FIRST".
CBS did not bother to announce or tell anyone that this "Climax!" episode was not a "live" telecast but pre-recorded on the new magnetic tape four days previously. At the beginning of the show the word "live" was simply left out of the announcer's "From Hollywood" introduction. When the hour was over, viewers heard that stock "portions of the preceding telecast have been pre-recorded" announcement. In this case, of course, the "portion" happened to be the entire drama. The only "live" element was the announcer himself.