CNBC Originals

Season 2012 Episode 04.26.12

Costco Craze: Inside the Warehouse Giant

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Costco is famous for turning the experience of warehouse shopping into an adventure. Costco, one of the nation’s top three retailers and the world’s largest membership warehouse chain, has thrived by turning convention on its head. The company never advertises, charges its 64 million members to shop there and doesn’t mark up any product more than 15 percent. It’s a business model that works, generating $93 billion in annual sales. Correspondent Carl Quintanilla shows how Costco has grown to 600 stores, attracting loyal and affluent customers. This CNBC Original documentary takes you inside a cultural icon where bargains add up to billions in revenue.moreless
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