CNBC Originals

Season 2011 Episode 09.29.11

The Coffee Addiction

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Aired Unknown Sep 29, 2011 on CNBC
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The coffee addiction is not an understatement. Americans crave their daily fix and drink an estimated 400 million cups a day. But, coffee is so much more than just a drink. As one of the most actively traded commodities, coffee is now a multibillion-dollar global industry. What is it about coffee that keeps us coming back for more? Is it truly the caffeine or is it something else... the aroma, the taste, the sense of gathering a cup of coffee brings. We’ll examine the cultural fixation and go behind the scenes with two major players in coffee today - Starbucks and Green Mountain Coffee. The story of how coffee gets to this country is mostly unknown and fascinating... put it this way, if you think standing in line to get your cup of Joe is a hassle, wait until you see how a cherry off a coffee tree eventually makes it to your local barista. From the jungles of Peru to America’s coffee cafés, CNBC’s “The Coffee Addiction” takes you on the coffee journey from bean to cup.moreless
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