CNBC Sports Biz

Season 2 Episode 6

October 5, 2012

Aired Thursday 7:00 PM Oct 05, 2012 on NBC Sports
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Episode Summary

October 5, 2012

Brian Shactman looks at the business side of sports. Stories featured in this episode include:

- NBA legend Shaquille O'Neal's off-the-court success.
- David Stern on how NBA teams can be profitable.
- Danica Patrick on her NASCAR career and her sponsorships.

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