CNBC Titans

Season 1 Episode 11

Lee Iacocca

Aired Unknown Aug 11, 2011 on
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Episode Summary

The quintessential brash, bold, imperial CEO of the 1980s -- when this type of chief executive reigned supreme, Lee Iacocca began his career as an engineer for the Ford Motor Company. He quickly gravitated to sales and rose to become president of the company.

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