CNBC Titans

Season 1 Episode 13

Leo Burnett

Aired Unknown Aug 25, 2011 on
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Episode Summary

He was advertising's original Mad Man. Not to mention creator of the Jolly Green Giant, Tony the Tiger, Toucan Sam, and the Pillsbury Doughboy, Leo Burnett was named by Time magazine as one of the 100 most influential people of the 20th century.

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