I like the premise of the show. Getting to know someone, in person, without looks being the first issue to deal with. Internet dating is similar, however on the net, you can be anything and give conflicting data or pretend to someone you really aren't.
A little spin on this show, would be to do gay episodes. Being a lesbian, it would be nice to do something like this with all one gender, and I am sure there are gay men out there that will agree. Dating is hard these days. For everyone. The movie The Ugly Truth sums it up pretty well. While it is about a man and woman, the base is still the same. To get a date you almost have to pretend to be someone you aren't and then risk losing a possible connection as the truth about you comes out. It works the same across the board, independant of sexual orientation.
Just a thought for the producers.