As of Monday, Nielsen Media Research began metering the TV-viewing habits of college students. Prior to that time, the company measured the TV watching of students only when they were home on break.
College campuses account for the largest percentage of heretofore unmeasured TV markets, with 50 percent. The rest of unmonitored TV viewing is divided among bars, businesses, hotels, and gyms. Under the new system, Nielsen will install meters on the dorm-room TVs of college students who are already part of a Nielsen family.
The pilot program that Nielsen ran beginning in November produced much higher ratings for ABC's Grey's Anatomy and Comedy Central's Drawn Together. The new young demo ratings were divided by gender--Grey's gained 63 percent in females 18-24, and Drawn gained 53 percent in males 18-24.
Comedy Central's new year's resolution was to make you laugh more, so to that end, it is launching 11 new original broadband shows in 2007. This will bring the total number of Web shows on the
ComedyCentral.com site to 25.
Headed for the site is The Watch List, a stand-up showcase featuring only Muslim-American comics. The show is from Dean Obeidallah and Max Brooks (Emmy-winning writer for Saturday Night Live).
Also launching soon is the hidden-camera show Meet the Creeps and animated comedy Samurai Love God. Racist Travel Agents follows upbeat and excited husband and wife travel agents who are also incredibly racist. Moonwalk 1986 features crudely animated toy astronauts.
The Fudge Judge is the first Comedy Central Web show to be made from a TV property. Judge stars the titular chocolate bar from the animated ...Read more