Hey, I liked Drive as much as anyone else, it was a good show. And it was great to see Nathan Fillion back on the small screen. The show wasn't quite as good as Firefly was, but it was good.But that doesn't change the fact that it tanked in the ratings. The show started off in the red and steadily went downhill from there with each subsequent episode. True, this means that a whole lot of people missed out on a great show, but they still missed it and that's where the bottom line is.
You speak of the ratings system being antiquated, maybe people were watching it online. Maybe you're right, but you have to understand, the ratings system isn't really about measuring how many people are tuning in to watch a particular show, it's about how many people may potentially see a particular ad air. The bottom line is the money, and the networks get money by selling ads during shows, and they can charge more money for an ad during a particular show if they can show more people are tuning in to see that show and thus will potentially see the ad. If people are watching the show online, guess what, they aren't watching the ads, and so it doesn't matter if every living man, woman and child on this planet tunes in online - no ads viewed, no money for the network.
So the system works, it's just not measuring what you think it does or what you want it to.
And for everyone wanting to string up the Fox execs for cancelling this show, much as I hate them for their treatment of Firefly, they actually treated Drive right.The advertised it heavily for months prior to the first episode (to the point I almost didn't tune in because I was already sick of it, just from the ads). They made the premiere night into a two-hour event. And they paired it with their single most successful action show for its regular timeslot. Mind you, there are those that whine that 24 was declining in quality and that House or American Idol are far more successful shows, but they aren't ACTION shows like Drive - they don't have the same core audience as Drive did, whereas 24 does.