After much anticipation, Brian receives an invitation to an award ceremony celebrating his novel, Faster Than the Speed of Love, by the Rhode Island Society for Special Literary Excellence, convincing him that he is a great writer. Once he arrives, however, he discovers that all the book club's members are literally "special." Brian decides to drown his sorrows at the local bar and drives home drunk at night, accidentally running over and killing a dog. He secretly buries the dead dog's body outside the Griffin's home and tries to keep quiet about it, but Stewie, having witnessed his deed and toying with his guilt, convinces him to confess, after pretending to be the owner of the dog over the phone. However, when Brian does confess to Joe and the Griffin family, they all begin to laugh, saying that no one cares if a dog is killed, especially by another animal. Outraged, Brian starts a support group entitled The Quahog Animal Equal Rights League, to convince the town that the life of animals should be of equal value to humans, but no one is keen on changing their lifestyles if it means no processed meats and medical research. Refusing to listen any further, they chase after Brian in an attempt to eat him, after he mentions how dogs are eaten in some cultures, which unintentionally sparks their interest in how they taste.