Follow Me: The Search For The First MTV TJ

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Follow Me: The Search For The First MTV TJ

Show Summary

Follow Me: The Search For The First MTV TJ is a show that revolves around MTV's search for the best Twitter Jockey. The contest began with 20 contestants who were judged based on popularity and their abilities to influence, engage, and gain the trust of Twitter followers. The show used a tool known as the TweetLevel designed by public relations company, Edelman. The TweetLevel measures and ranks the Tweeter's levels of influence, popularity, trust, and engagement. The potential TJs were tasked with challenges meant to test the candidates personal and social capabilities. The events in the contest were designed to reveal the candidates' personal character and reactions to current situations in society. Rankings for each challenge were scored with a possible high score of 100. Follow Me: The Search For The First MTV TJ did not air on television until 15 of the 20 candidates were eliminated. The show was initiated by MTV in an attempt to reconnect with their target audience of viewers aged 18 to 35.moreless
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    Categories

    Game Show

    Themes

    Talent, Competition