Jesse and Joey have prepared a commercial for a cologne company. The client, Garland, wants Jesse to play the main role in the commercial. When she demands that Jesse wear less than he is willing to wear in the commercial, he and Joey decide to resign.
Meanwhile, D.J. asks Danny and Rebecca to appear in Career Day at school, all on account of a pathological liar claiming that Connie Chung, who he claimed was his aunt, would appear, but they are somewhat unappreciated. Joey and Jesse arrive to take their place. Afterwards, the family encourages Jesse and Joey to continue to work together in the advertising business independently, so with the help of a loan from Danny, who wants to be a partner, Jesse and Joey open up their own business.