Planet Express holds its stockholders' meeting, and the state of the business is not good. Uninterested in the meeting, Fry and Dr. Zoidberg wander off in search of food. Fry finds his way into a cryogenic defrostee support group meeting, where he meets a sleazy Gordon Gekko-esque 1980s businessman (referred to only as "That Guy" throughout the episode, though named in the script as Steve Castle) who froze himself to await a cure for his terminal "bone-itis".
Fry and That Guy return to the Planet Express stockholders' meeting, where a revolt against Professor Farnsworth is in progress. Fry nominates That Guy as new CEO, and That Guy beats out the Professor by one vote. That Guy names Fry his new Vice Chairman, and sets out to remake Planet Express by giving it an expensive image overhaul.
After, That Guy wastes piles of money on flying chairs, expensive suits, and an enigmatic television commercial (which is a reference to the 1984 Macintosh commercial), Zoidberg gets fed up and sells his stock to That Guy for a sandwich. After draining the company's funds and its employees' morale, That Guy announces that he is selling Planet Express to Mom.
The takeover begins at the orbiting Intergalactic Stock Exchange, and all the Planet Express employees vote against it. Unfortunately, the stock That Guy bought from Zoidberg gave him controlling interest. But before the final approval takes place, That Guy abruptly succumbs to a lethal attack of bone-itis, causing his body to contort as his bones snap, twist and curl. In his death-throes, That Guy admits he was so busy "being an 80s guy", he had forgotten to get the cure.
Fry gains control of That Guy's shares, and moves to vote against the merger. The Planet Express staff initially tries to convince him to sell the company, because the sale of their stock will make them all rich. However, Fry has already given a speech that drove the stock's price through the floor-since the staff will be poor no matter what he does, he votes against the merger. The staff leaves to spend the weekend in disappointment over the loss of their potential wealth.