Heavyweights

Season 2 Episode 3

Big Burger Business: McDonald's and Burger King

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Aired Monday 8:30 PM Apr 21, 2008 on Food Network
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Episode Summary

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Big Burger Business: McDonald's and Burger King
AIRED:
The marketing practices of these two giants that have kept them on top of the heap and left indelible images in most American's memories.

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    Trivia, Notes, Quotes and Allusions

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    • TRIVIA (0)

    • QUOTES (5)

      • Melissa Lavigne: It's interesting, because after the launch of the Happy Meal not only was McDonald's selling the most burgers of any restaurant in the U.S., but they also became the U.S.'s number one toy distributor, which is pretty amazing.

      • Nick Stevens: For an extra dollar you get this cool Empire Strikes Back glass. (beat) I'm the man in his 30s who still drinks out of his Burger King novelty glasses.

      • Josh Ozersky: There's a lot of different hamburgers at McDonald's, but there's only one Whopper at Burger King. And it was on the strength of the Whopper, that Burger King ascended to number two status, and became the only hamburger chain that ever seriously challenged McDonald's dominance.

      • Mitzi Miller: The difference in taste between flame-broiling and grilling was so distinct that Burger King was able to create a niche so you were able to differentiate immediately between a Burger King burger, and, say, a McDonald's.

      • Andrew F. Smith: What was unique about the McDonald Brothers' operation in 1948 was it required people to come with their car, get out of their car, go up and order at a window, and then take their food back and eat in the car. It really required a whole shift and change in the way people consumed their food.

    • NOTES (1)

      • Also Featured:

        > Josh Ozersky – Author, Hamburgers: A History
        > Melissa Lavigne – Director of Marketing, the Intelligence Group
        > Mike Bullington – Archives Manager, McDonald's Corporation
        > Russ Klein – President of Global Marketing, Strategy and Innovation, Burger King
        > Mitzi Miller – Author/Trend Watcher
        > John Schaufelberger – Senior VP of Global Product Innovation, Burger King
        > Andrea Strong – Writer/Creator, the StrongBuzz.com
        > Beverly Smith – Hostess, "Dinner with Bevy" Parties
        > Nick Stevens – Food Writer and Humorist
        > Ben Leventhal – Editor-in-Chief, Eater.com

    • ALLUSIONS (0)

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