Heavyweights

Season 1 Episode 6

Big Chocolate: Mars and Hershey's

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Aired Monday 8:30 PM Sep 29, 2007 on Food Network
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Big Chocolate: Mars and Hershey's
AIRED:
The history of American chocolate begins with the 1893 Chicago World's Fair when Milton Hershey was inspired to sell his caramel company and bring chocolate to the masses. This episode traces chocolate from that point to the present, through Hershey's and Mars timelines, looking at their different advertising hooks, a lost product placement opportunity that turned to gold for the other company, and how they're changing to meet today's consumer's more sophisticated palate.moreless

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