Heavyweights

Season 1 Episode 2

Cola Wars: Coke and Pepsi

0
Aired Monday 8:30 PM Sep 15, 2007 on Food Network
0.0
out of 10
User Rating
0 votes
0

EPISODE REVIEWS
By TV.com Users

Episode Summary

EDIT
Cola Wars: Coke and Pepsi
AIRED:
A look at the long-standing rivalry between the two preeminent colas, from their beginnings as medicines with now-illegal ingredients to advertising gimmicks that took root in the public's mind and forced them to choose what kind of "people" they were.
Tuesday
No results found.
Wednesday
No results found.
Thursday
No results found.
SUBMIT REVIEW

    Trivia, Notes, Quotes and Allusions

    FILTER BY TYPE

    • TRIVIA (0)

    • QUOTES (5)

      • Cie Nicholson: Being such rivals over the years I think has definitely got us to where we are today. I think we never rest because of the fact that you had, like, you know, such a major competitor, you know, right there. So I think that we've definitely been good for each other.

      • Jesse Kornbluth: Michael Jackson does not drink a Pepsi in those commercials. If you look, the bottle comes – or the can – never comes near his lips. So what you've got in those commercials, is not a Pepsi commercial. You've got a Michael Jackson MTV video, made better than any MTV video had ever been made.

      • Joshua Karant: That was kinda my generation's D-Day, when they dropped the original Coke for the new Coke.

      • (About Pepsi lowering prices and jumping ahead in sales.)
        Mark Pendergrast: Coca-Cola, and Robert Woodruff, refused to match them ounce for ounce and penny for penny. Which meant they allowed Pepsi to gain a fairly major market share, but Pepsi also developed this, sort of, low-class image.

      • Mark Pendergrast: In those years, inside the Coca-Cola company, you couldn't say the word, "Pepsi." They were called the "Competitor," they were called the "Imitator," but you were not allowed to utter the "P-word," as they put it.

    • NOTES (1)

      • Also Featured:

        > Katie Bayne – Chief Marketing Officer North America, the Coca-Cola Company
        > Joshua Karant – Author, The Porkchop Express
        > Bob Stoddard – Historian, Pepsi-Cola
        > Mark Pendergrast – Author, For God, Country and Coca-Cola
        > Andrea Strong – Food Writer, www.StrongBuzz.com
        > Chet Gulland – Youth Marketing Expert, www.RoboYouth.com
        > Alan Pottasch – Senior VP, Worldwide Creative, PepsiCo
        > Allen Rosenshine – Chairman Emeritus, BBDO Worldwide
        > Jesse Kornbluth – Co-Author, The Other Guy Blinked: How Pepsi Won the Cola War
        > Cie Nicholson – Senior VP and Chief Marketing Officer, Pepsi-Cola

    • ALLUSIONS (0)

    No one has discussed Heavyweights yet. Start a conversation!