Heavyweights

Season 1 Episode 1

Frozen Feuds: Haagen Dazs and Ben & Jerry's

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Aired Monday 8:30 PM Sep 15, 2007 on Food Network
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Frozen Feuds: Haagen Dazs and Ben & Jerry's
AIRED:
An examination of the diametrical campaigns launched to achieve dominance in the high-end ice cream market. Beginning with the Danish ice cream that isn't Danish to the hippies with a social conscience, the episode looks at the different customers for each brand, an attempt to leverage one of them out of the market, and the rise and fall of frozen yogurt for the calorie-counters.moreless

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