Heavyweights

Season 1 Episode 5

High Stakes Snack Cakes: Hostess and Drake's and Little Debbie's

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Aired Monday 8:30 PM Sep 29, 2007 on Food Network
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High Stakes Snack Cakes: Hostess and Drake's and Little Debbie's
AIRED:
Did you know that Twinkies started out with a banana cream filling, and that World War II rationing brought about the current vanilla filling? Tonight this and other fascinating stories about the history of the snack cake industry are revealed, along with market niches, lawsuits for product infringement and the companies' responses to the current health-conscious consumer.moreless

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    • TRIVIA (0)

    • QUOTES (3)

      • Jennifer Appel: That whole idea of Hostess and Little Debbie has a lot to do with where you grew up. I think there's some regional differences, and some people are just die-hard Hostess people, and some people are die-hard Little Debbie people.

      • Andrea Strong: I would go to school every day and stop by at the deli, and, even though my mother never knew this, I used to buy this. The Hostess Cupcake, which was my equivalent of heaven on earth.

      • Rich Seban: If we lowered the price on one of our products to match Little Debbie, we would kill Little Debbie. Our products are much more expensive to make because each one's made by itself.

    • NOTES (1)

      • Also Featured:

        > Rich Seban – Chief Marketing Officer, Interstate Bakeries Corporation (maker of Hostess and Drake's products)
        > Jennifer Appel – Owner, Buttercup Bake Shop, New York City
        > Chris McKee – Executive VP of Marketing and Sales, McKee Foods Corporation
        > Matt Lewis – Co-Owner, Baked Bakery, Brooklyn
        > Renato Poliafito – Co-Owner, Baked Bakery, Brooklyn
        > Josh Ozersky – Food Editor, New York Magazine
        > Mitzi Miller – Author/Trend Watcher
        > David Leavitt – VP of Snack Marketing, Hostess & Drake's
        > Andrea Strong – Writer/Creator, www.THESTRONGBUZZ.com
        > Nichelle Stevens – Blogger, www.CUPCAKESTAKETHECAKE.blogspot.com

    • ALLUSIONS (0)

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