Season 2 Episode 1

Serial Cereals: Kellogg's General Mills and Post

Aired Monday 8:30 PM Mar 31, 2008 on Food Network
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Episode Summary

Serial Cereals: Kellogg's General Mills and Post
Three companies have dominated the breakfast market for over a hundred years. This episode looks at their beginnings in sanitariums, to the sugary children's market, and this decade's return to healthy eating.

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    Trivia, Notes, Quotes and Allusions


    • TRIVIA (0)

    • QUOTES (3)

      • Kara Zuara: There were originally four mascots for Kellogg's Frosted Flakes. Katy the Kangaroo, Newt the Gnu, Elmo the Elephant, and, finally, Tony the Tiger. They were all introduced on Frosted Flake boxes, but Tony sold the most, so he became the official mascot of Frosted Flakes.

      • (Addressing the addition of sugar to breakfast cereals post-World War II.)
        Gabriella Petrick: We didn't always think sugar was bad. Now we know a bit better, but there were issues about children being underweight and making sure they were getting enough nutrients and calories, and this fits into that mindset.

      • Andrea Strong: The first breakfast cereal was actually invented in 1863 by James Caleb Jackson, and it was called Granula, and it was this very dense high-fiber bran cereal that didn't quite catch on because you had to soak it overnight. Otherwise you couldn't eat it.

    • NOTES (1)

      • Also Featured:

        > Andrea Strong – Writer/Creator, the StrongBuzz.com
        > Gabriella Petrick – Professor of Food Studies, New York University
        > Joy Santlofer – Department of Nutrition, Food Studies & Public Health, New York University
        > Kenneth Rader – Founder, the Cereal Bowl
        > Josh Rader – Founder, the Cereal Bowl
        > Beverly Smith – Hostess, "Dinner with Bevy" Parties
        > Stephanie Thompson – Advertising Reporter
        > Alan Snedeker – Advertising Creative Consultant
        > Kara Zuaro – Author, I Like Food, Food Tastes Good
        > Jason Liebig – Cereal Box Collector
        > Jennifer Leuzzi – Editor, Snack.Blogs.com

    • ALLUSIONS (0)