Season 1 Episode 3

The Pizza Files: Domino's and Pizza Hut

Aired Monday 8:30 PM Sep 22, 2007 on Food Network



  • Trivia

  • Quotes

    • David Brandon: (about Domino's founder Tom Monaghan) In the very early days he had three stores. And the whole marketing concept was if we add a fourth store, or a fifth store, a sixth store we simply add those [domino] dots to the logo, and the logo will be reflective of the size of our company. I don't think they understood back then that we would someday have 8,300 stores around the world, and then continuing to grow. And that would be a pretty weird looking domino.

    • Josh Ozersky: Well, here's the thing with pizza, okay? Pizza is really cheap to make. The flip side of that is that you can't charge as much for it, but, what you can charge usually is a lot bigger profit margin.

    • Ted Allen: Pizza is– with the possible exception of bacon, the pizza is the highest achievement in the culinary world, to my mind.

    • John Brescio: (of World War II soldiers) When the GIs who were in Italy, when they came back, they had a taste for pizza.
      Andrew Smith: They came back and settled in different places in the United States, they needed to open a business, and so they really started pizza places in many cities that traditionally did not have large Italian populations.

  • Notes

    • Also Featured:

      > Josh Ozersky – Food Editor, New York Magazine
      > John Brescio – Manager, Lombardi's Pizza
      > Mike Gammarino – Manager, Lombardi's Pizza
      > Chet Gulland – Youth Marketing Expert, roboyouth.com
      > Adam Kuban – Blogger, slice.seriouseats.com
      > Bill Ogle – Chief Marketing Officer, Pizza Hut
      > Jeff Ruby – Co-author, Everybody Loves Pizza
      > Mark Douglas – Writer, the nosebleeds.com
      > Rob Gorden – Writer, the nosebleeds.com
      > Mitzi Miller – Author/Trendwatcher
      > Melissa LaVigne – Director of Marketing, the Intelligence Group

      Graphics misspelled Melissa LaVigne as LeVigne.

  • Allusions