Horizon

Season 30 Episode 7

Suggers, Fruggers, and Data-Muggers

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Aired Tuesday 9:00 PM Feb 15, 1993 on BBC Two
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Suggers, Fruggers, and Data-Muggers
AIRED:
Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
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