(Fred is looking at his watch)
Ethel: (to Lucy) He's been lookin' at his watch all afternoon. Fred, will you forget about that beauty contest?
Fred: Huh? That's the farthest thing from my mind.
Ricky: Maybe it is time for us to be heading home. What time is it, Fred?
Fred: Half bast bathing beauty! Uh, I mean half past three!