Lucy and Ricky are preparing for bed. Lucy sees crow's feet around her eyes leading her to comment about them both growing old. After a comment about his hairline Ricky panics when he looks in the mirror. He thinks that his hairline is receding. Lucy can't believe that he's worried. That night Ricky tosses and turns in bed.
At breakfast the next morning Ricky wears a hat so Lucy doesn't have to look at his balding head. But he doesn't immediately come out instead he makes excuses. To prove how silly he's being Lucy puts on a hat too. After Ricky leaves Lucy tells the Mertzes about her problem. Lucy decides that she's going to invite a bald person over to compare heads with Ricky. Fred laughs at the gimmicks that Lucy is in for that Ricky is going to use to grow hair. That gives her an idea. She going to give Ricky scalp treatments.
Lucy goes to see Mr. Thurlow, the hair restoring man to buy lots of treatments for Ricky. But after being that store she didn't have the heart to use any of it on Ricky. Ethel suggests Lucy go back to her bald headed man party. She calls Mr. Thurlow to bring over a bunch of bald men. When the men arrive Lucy finds out the only way Mr. Thurlow could get them all to come is that Lucy has to give them dinner and pay each of them $10 for a total of $100. Ricky then calls to let Lucy know that he isn't coming home because he has a lot of work to do. Fred comes over to help but when he takes off his hat he's wearing a toupee.
Angry at Ricky for not coming home to the bald headed party she determines that she is going to give Ricky the torture treatments as punishment. Step one is a vibrating device. Then Lucy uses an electric brush. Then there's a massager. The next phase gets Ricky all gooey but he doesn't protest. Eggs, oil, vinegar, and a mustard plaster are piled on his head. The finished touch is a nylon stocking on his head with a heat cap on top because he needs to bake for 20 minutes. Ricky thinks the treatments are working. But Lucy's plan backfires when Ricky wants to go through the torture process every night instead of every other night.