The gang notices how few viewers are watching the show so they think it is time to get more viewers. When they disagree about how to accomplish their goal, it starts a challenge between the girls, Carly and Sam, and the boys, Freddie and Spencer, to see who can get the most viewers in a week by the time iCarly airs next. The girls make a big poster to show on Seattle Beat, but the rain has another idea for them when it ruins their poster and they don't accomplish anything. The guys' plan to put a sign up on the highway works wonderfully until some cars start crashing because of the bright lights. Carly and Sam must pay up by touching Lewbert's mole because they lost.