You can't hide it - this show has many competitors. But unlike its competitors, it's unusual. Big Brother is always said to be "watching people live their lives". But this one is in the jungle, so that's that problem out the window already.
And so what if we've never heard of any of the so-called celebrities, and what if I've never phoned in, it's always great to see some faces who always have something special about them - like the ability to present the weather, or just incredibly funny - bond.
But the real stars for the show to me have to be Ant and Dec. They never fail to make me laugh with their jokes between clips.
Keep it coming!