Inside U.S.A. with Chevrolet

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CBS (ended 1950)

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Inside U.S.A. with Chevrolet

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Welcome to the Inside U.S.A. with Chevrolet guide at tv.com. Inside U.S.A. was an attempt by composer & producer Arthur Schwartz to transfer his 1948 Broadway hit of the same name to television. The show was a revue with music, comedy and song & dance that also spotlighted different states of the union. Composer Schwartz and his songwriting partner Howard Dietz were to contribute original musical material to the show. Peter Lind Hayes was the Master of Ceremonies, a kind of wandering minstrel who introduced the acts and participated in skits. He was joined by his wife singer Mary Healy, movie character actress Mary Wickes and, from Broadway, singer Sue Bennett and dancer Sheila Bond. Jay Blackton led the orchestra. Big name guest stars also appeared. The show was not well received nor a ratings hit but the show was expensive to produce. According to Variety the show cost $20,000 a week just in production costs. Due to the high cost and low ratings Chevrolet did not want to continue sponsorship after it's contract ended in February 1950 and the show limped along to it's last telecast on March 16th. An Aside:Producer Schwartz had attempted to translate his Broadway success to radio back in 1934 with a show on CBS called "The Gibson Family" that included original songs by the hit-maker composers but it wasn't any more successful than his attempt at television. You have to give the guy credit though-he saw the future and tried to work within it. The show alternated with three other shows during it's run: Sugar Hill Times, Romance and The Show Goes On. The song "See the U.S.A. in Your Chevrolet" (lyrics by Leon Corday, music by Leon Carr-not Schwartz & Dietz) made it's debut on this show, years before it became associated with Dinah Shore and her Chevy Show.

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