Josh Towbin styles himself the King of Cars. It's a bit over the top, and so is everything at his car lot. Not for him the modest demonstration of a few features on the automobile. Every customer has to get more than what they're looking for.
And it takes a lot to get them there. Towbin goads his salesman to reach higher goals with crazy challenges such as wearing goofy costumes or being subject to the dunk tank.
I never thought I would like this type of show, but I'm hooked. It's really about what makes people tick. It'll be a while before I get a new car, but when I do, I hope it's half as much fun as a day with the Towbin team.