Minh: What on earth he wrapping with that much wrap?
Dale: The American consumer doesn't know. All it knows is it must wrap.
Peggy: You know, I know it's just Bill, but something doesn't feel right about this. Do...Do you think we should tell him?
Dale: We can't tell him. People act most natural when they don't know they're being observed. I cite as evidence several hundred episodes of Candid Camera.