This is my first post here! I just watched (about the 4th time an early episode with a title we have never understood. Maybe it is an American thing? Would love to know after all these years!
"Jonesing" is a '90s slang term for being hungry or having an addiction to something. Example: "Man, I'm jonesing for some Fritos."
Technically the phrase means to compete with someone, usually the neighbors (the Joneses) and keep up with them and their things - cars, lawns, etc. Example - "The Joneses just got a new boat - we need to get a better one!")
However the word "Joneses" does mean craving something in this context, which changes the meaning of the phrase.
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