When this episode was originally broadcast on NBC, a special promotion commercial aired following the teaser featuring Det. Goren 'buying' the brick from the homeless man threatening people with it. Viewers were invited to log on to NBC's website and predict an answer to the question...
What Does Det Goren Do with the Brick?
A. Beat up his brother
B. Break a window
C. Smash his lunch
5 people answering correctly won 2009 Nissan Muranos.