TV.com has an article on its homepage asking if anything actually happens on Mad Men. The answer: no.
Mad Men is a slow piece of art, its storylines are prolonged, often for multiple seasons, but you are guaranteed to get a resolution, something not every show can offer.
That being said, sometimes you just strike out and your "artistic product" is just boring. These first three episodes are an example of that. I am not getting the idea that the writers know where they are going, but more importantly do they even have an idea of how to hook in viewers? Yes, the season premiere got strong numbers but it's been downhill for two weeks and will continue that way if things do not turn around.
And one final thing, was that whole deal with the $5 necessary? Complete waste of about 8 minutes of film.