The use of the atmosphere, lighting, colors and costumes in the show are fully consistent with the slogan of the advertising agency Sterling Cooper:"The medium is the message.".The atmosphere has so much prominence that is integrated as part of the plot, as a living element.
When Mad Men began, many people said that this story was not going to be successful, in an environment dominated by reality shows and comedies. But it proved the opposite.
The other series located in the middle of the twentieth century, had exploited topics as World War II, the rock bands and changes in the political scene.Never one series had been giving so much importance to this issue: the traumatic transition to integrate women into the professional world, which is something we now take for granted.
Along with the set, Mad Men offers a caring atmosphere that is reflected it even in the smallest details.The use of music, based not on what people remember, but it really sounded on the radio in 1960 it is one of the series' treasure.
Another amazing aspect is the ingenious gold mine of the series.Mad Men has closed lucrative contracts for placement with brands such as Heineken, Cadillac, Hilton, Pond's and even Pepsi.
When things are done right, the obsolete turn in classical and magnificent.
