Betty is used by a rival ad agency to woo Don away from Sterling Cooper. Peggy is sought after by two romantic rivals. The agency tries to spruce up their Nixon presidential campaign, endeavoring to counteract a successful Kennedy ad.
While Peggy gets assigned to a difficult project, Don grabs ahold of an opportunity provided by Roger's latest work problems. Pete has more problems at home and at the office. Betty's frustrations lead her to seek some new relief.
Rumors spread in the office about a surprise romantic affair. Peggy's ideas get noticed during a pitch meeting and her future at the agency begins to look more promising. Don asks Rachel's advice about an ad campaign.
Don's past catches up to him when he wins an award and gets his picture on a prominent industry periodical. Ken makes his colleagues jealous when he gets a short story published in a national monthly magazine.
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